Branding and design for non-profit organisations
We work hands on with leadership and marketing teams to make more confident brand decisions as your organisation launches, grows or changes direction. From brand strategy and visual identity through to design systems and key assets, we can help create a consistent, credible presence that supports your mission.
Establish a brand position that brings your story together
Strong brand foundations turn scattered ideas into a clear direction everyone can follow. We help organisations clarify their position, bring their story together and establish practical guidelines and brand assets that make decisions across their website, marketing and materials easy.
It starts with understanding your goals, context and constraints
Before any branding or design work begins, we take the time to understand what you’re trying to achieve, the environment you operate in and the practical constraints you’re working within. That includes your audience, stakeholders and competitors, plus budgets, timelines and what needs to stay true to your mission. With that context in place, we can align the brand to your goals and keep execution aligned across the entire organisation.
Supporting Australian organisations for over 20 years
Getting started with a not-for-profit brand
Getting started with your not-for-profit branding begins with a short call to understand your situation and confirm whether it makes sense to go further. No prep required and no pressure – it’s simply a chance to see if we can help.
From there, we create a clear, shared brief that keeps scope focused and outcomes strong. Every engagement includes senior creative direction plus the foundations you need to move forward with confidence: a visual identity system (logo, colours and fonts) and a core messaging framework you can use across your website, marketing and campaign materials.
Frequently asked questions
What does not-for-profit branding include?
Non-profit branding typically includes a clear brand position, a messaging framework, a visual identity system and practical guidelines so your website, marketing and materials stay consistent. If you need a deeper foundation, we can also expand the work to include extended messaging and tone of voice, brand application templates (so your team can roll the brand out quickly across common assets) and stakeholder or team rollout support to help everyone adopt the brand with confidence.
Do we need a full rebrand or just a refresh?
A full rebrand is usually the right move when something fundamental has changed. This could be a shift in your mission, audience or services, a merger or name change, or a point where the current brand no longer reflects how you want to be perceived. In those cases, it helps to revisit your brand position and rebuild the identity system so everything aligns.
A refresh is often enough when your foundations are still right, but the execution is inconsistent or dated. You might have a solid mission and message, but day to day materials do not feel cohesive, or the brand does not translate well to your website and campaigns. A refresh keeps what works, improves consistency and makes the brand easier to apply across everyday communications.
How long does a non-profit branding project take?
For smaller organisations, a branding project can often be completed in a couple of weeks. For larger organisations or more complex projects with more stakeholders, it’s best to assume a couple of months. In either case, the timeline is set upfront in a shared brief.
Can you apply the branding to our website and templates?
Yes. Branding works best when it’s rolled out consistently, so we can apply it across your non-profit website design and other key materials like pitch decks, flyers, social templates and email signatures.
Digital branding for the Healthy Forests Foundation, an Australian not-for-profit: healthyforestsfoundation.org
Build a brand your community can get behind
Align your message, visual identity and key assets so your organisation has a stronger foundation for campaigns and community engagement.
